January 13-16, 2027
Pitti Uomo Florence
Tailoring's biggest trade show, in a city that's been doing this longer than anyone.
Pitti Uomo: Luxury Car Hire for Florence's Menswear Week
Pitti Immagine Uomo 111 runs January 13-16, 2027, at the Fortezza da Basso, the twice-yearly trade show that sets the calendar for men's tailoring worldwide. Buyers, designers, and street-style photographers fill the Fortezza's courtyards for four days, then spill into the city's boutiques and bars once the show floor closes. Florence has run this kind of business for centuries; Pitti Uomo just makes the current version visible for a week.
Zeus Prestige handles luxury car rental in Florence, with delivery to your hotel, Peretola Airport, or wherever your Pitti trip starts.
Italian open-top touring with a badge that speaks the same language as the tailoring inside the Fortezza, composed enough for the crawl through Piazza della Signoria and characterful enough to be heard leaving it.
A twin-turbo grand tourer that treats January in Florence as a non-event, cabin hushed enough to take a call between showroom appointments without raising your voice.
Four doors and genuine composure, built for the version of Pitti week that runs on back-to-back meetings rather than street-style photographs.
The Fortezza da Basso sits close to Florence's historic centre, and show days bring heavier traffic and tighter parking across the surrounding streets. January weather adds its own variable. We deliver to your hotel or Peretola Airport, timed around your show schedule rather than a single fixed pickup window.
Pitti week is among the busiest on the Florence calendar for luxury car hire. We'd recommend booking as early as possible.
Yes, delivery and collection can be arranged around your appointments rather than a single fixed time. Let us know your schedule when you book.
Full comprehensive insurance, delivery and collection, and a walkthrough of the car before you drive off. Deposit and eligibility details are confirmed at booking.
Model Guaranteed: rent a specific car and that's the one waiting for you, not a similar one.
Fully Insured: every car in the fleet comes with comprehensive cover built into the price, no counter surprises when you arrive.
Delivered to You: we bring the car to your hotel, Peretola Airport, or wherever suits, and collect it the same way.
One-Way Rental: pick up in Florence and drop off elsewhere in Italy, so Pitti week becomes part of a longer trip rather than a round-trip you have to plan around.
Curated Fleet: every car is current-generation and kept in immaculate condition, chosen for how it drives, not how it looks in a brochure.
Get in touch to reserve your car ahead of the next edition, or explore luxury car rental in Florence more broadly.