St. Moritz – Aston Martin

The descent into St. Moritz from the heights of the Julier Pass reveals something few cities can claim: a place that looks exactly like its own reputation.

Aston Martin's tailored restraint offers a controlled counterpoint to St. Moritz's alpine altitude and old-money permanence. Rent or hire an Aston Martin with Zeus Prestige and it arrives exactly as booked, ready for the Julier Pass switchbacks above the frozen lake.

The frozen lake below catches the winter light with a flatness that reads almost architectural. The town arranges itself around that lake with the quiet confidence of somewhere that stopped needing to prove anything around 1864. Badrutt's Palace Hotel anchors the skyline with the kind of permanence that makes newer money feel vaguely provisional — its tower has watched generations of the same families return, season after season, as though the calendar simply bends toward St. Moritz by gravitational law. Driving the Julier Pass in a Lamborghini Urus or an Aston Martin DBX707 is not a scenic detour — it is the correct way to arrive. The switchbacks demand full attention; the altitude thins both the air and any pretence. By the time you reach the Engadin valley floor, the car has already done the psychological work. St. Moritz does not welcome you gradually. It simply presents itself, complete and unapologetic, at precisely 1,822 metres above sea level.

Browse the full Sports Cars collection available in St. Moritz for more like it.